design ethnography.

Design ethnography is part of the design process that aims to help the designer understand who they are designing for. It involves going in depth into the everyday lives of the person they think will use the design, to build an understanding of what is important to them, their routines and their experiences. Designing sympathetically … Continue reading design ethnography.


Following the filming of my interview, I had to edit all the clips together to make sure the video was as close to 3 minutes as possible. I managed to edit it down to be 3.17 minutes including the additional factor of gathering insights from the information collected in the interview. From this interview I … Continue reading insights.

affinity mapping.

This week in our Design Methods for Insight Gathering module, we were introduced to the method of Affinity Mapping. “Affinity mapping is a group analysis process used to meaningfully cluster together qualitative data in order to gain deep insights into the underlining meaning. It is an “bottom up” process, whereby final themes are developed through … Continue reading affinity mapping.