This week we learnt about directed storytelling in our Design Methods for Insight Gathering module. Directed storytelling is used to gain the true essence of a persons experience rather than an accurate documentation of what exactly happened. This is a form of qualitative research. The researcher begins with a prompt question followed by probing questions to direct the interview in the way that they wish it to go. It allows the researcher to gain the exact information they require while not subjecting the participant to a lengthy research process.
It is very important not to document this process in a biased manner, it is important that the participants emphasis and interpretations are recorded accurately without the interviewers opinions and views clouding the data.
“Directed storytelling is commonly used to gather the true essence of an experience. Considering this any data gathered from this method is to be documented as the personal reflections of the individual participant only.”