The second part of the ways of seeing module brief was to create a journey map of one of the people who came and interacted with our cardboard landmark. I began by coming up with a simple persona to help with this process of imagining what the public must have experienced throughout their engagement with our project.
I then also tried to think how this person would have felt about our monument and came up with a short storyline of this. I began thinking about how I could render this in an interesting way, as all the journey maps that I had seen while researching were really dull and unimaginative. I thought back to when this all actually happened and came up with the idea that the text of the journey map could lead up a set of steps like the ones that we sat our cardboard landmark on to make sure that plenty of people walked past and so we would get plenty of social engagement with our monument. It took me quite a while to draw the steps out so that they looked proportionally right and the angle of the perspective looked realistic but once I was happy with the outline, I added the text that I had planned out in my sketchbook onto the steps and coloured it in lightly with coloured pencil.
I found coming up with a persona quite difficult, I’ve never really had to do anything like that before and so trying to work out what information would be important to the journey map was tricky. I like the simplicity of my map, I think it clearly describes the user’s experience of our cardboard landmark, and it was an interesting way for me to reflect on the brief from a different perspective.