Our new theme for all modules is connectivity, I discovered yesterday. As part of our ways of seeing module, we need to make a storyboard of our project for that module from the identity brief, through to the orientation brief. We got a talk from James Law, who is the Lead Artist at Outplay Entertainment Ltd, a company based here in Dundee. He spoke about why he is so passionate about story, and what story is to him. This talk, although it wasn’t related to my discipline, was really interesting. He said that story needed an beginning, a middle and an end, but more importantly, it needs people to speak to, to connect with. It needs an audience. You have to think about the person who sits in a chair in order to design a chair. I thought this was a really good analogy for the one thing that is most important in design. There’s no point in designing something if you don’t know who you’re designing it for. Designers need to have empathy. They can almost read your mind, anticipate what you’re going to want before you even know you want it. Story gets you to ask questions and to connect with other people, it’s everywhere.
He posed the question of whether story was just history? Is it set in stone? No. It’s alive, its something thats about to happen as well as something that has just happened, something that’s happened before. But theres a difference between story and story telling. A story is the potential but if you don’t tell it well then you haven’t used that potential. The storytelling enhances the core story. How you tell a story is just as important, if not more important than what the story is. To successfully tell a story, you need to do three things, according to James. You need to let the audience know where they are, who they need to follow, and what they should be feeling. If you don’t do these three things, the story just isn’t going to work. You need to have clarity. Clarity of action and clarity of intent. In storyboarding, it doesn’t matter how well the story is rendered, as long as it can be followed and understood by the audience. This is going to be a challenging task, to make sure that the audience understands the journey from one brief to the next and understand the things that I have learnt along the way. I need to come up with a way of storytelling that will enhance rather than detract from the story of this module.